IVITY AI
AB Contracting — Campaign Intelligence Hub
Cold Email · Meta Ads · Nurture Sequences · Pipeline Analytics
Overview
Cold Email
Meta Ads
Nurture / Cross-Sell
Offer Testing
Pipeline
Action Items
Last refreshed: May 06, 2026 at 10:16 PM
Cold Email
LEADS LOADED
2,747
OPEN RATE
9.5%
REPLY RATE
1.3%
INTERESTED
0
Zero interested replies from 2,747 leads. All 36 replies were OOO (30), rejections (4), or bounces (2). Copy overhaul needed.
Nurture / Cross-Sell
GHL CONTACTS
307
EMAIL SEQUENCE
4-Step
STATUS
Awaiting Approval
EST. REACH
307
Awaiting Adam's approval on discount and referral credit
Meta Ads
DAILY BUDGET
$75
AD SETS
5
PHASE
Build / Testing
STATUS
Near Ready
Most blockers cleared. Verify Instagram connection, then build lead forms to launch.
Email Reply Rate Trend
Meta CTR Projection
Campaign Health — Completed Campaigns

No completed campaigns with data yet.

Cold Email — Campaign Performance
TOTAL LEADS
2,747
OPENED
262 (9.5%)
REPLIED (0 INTERESTED)
36 (1.3%)
30 OOO · 4 rejected · 2 bounced
CAMPAIGNS
17
All Campaigns
CampaignStatusLeadsOpenedRepliedHealth
AB Contracting Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Existing Client Re-engagement V1 Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Industrial/Warehouse (200mi) V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Referral Partnership Outreach V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Retail/Commercial Outreach V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Spring Seasonal Services V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting Referral Partnership Campaign - User Provided Content Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting Services - Multi-Family & Industrial Property Managers Campaign Paused 0 0 (0.0%) 0 (0.0%) No Data
Consolidated Campaign Content and Analytics Export Paused 0 0 (0.0%) 0 (0.0%) No Data
Enhanced Existing Campaigns - 101-250 Employees Paused 0 0 (0.0%) 0 (0.0%) No Data
Fresh Campaign Concept - 25-100 Employees Paused 0 0 (0.0%) 0 (0.0%) No Data
Industrial/Warehouse Prospecting Paused 0 0 (0.0%) 0 (0.0%) No Data
Property Manager Outreach Paused 0 0 (0.0%) 0 (0.0%) No Data
Property Manager Outreach - Hayden Completed 0 0 (0.0%) 0 (0.0%) No Data
Property Owners Paused 0 0 (0.0%) 0 (0.0%) No Data
Retail/Commercial Outreach Paused 0 0 (0.0%) 0 (0.0%) No Data
[AI SDR] abcontr.com - AI Sales Agent - Fully Personalized Campaign Active 0 0 (0.0%) 0 (0.0%) No Data
Reply Analysis — 39 Inbound Emails Classified
OOO / AUTO-REPLY
30
REJECTED
4
BOUNCED / OTHER
2
INTERESTED
0
Zero interested replies from 2,747 leads contacted. Current copy and offer strategy needs overhaul — offer-led sequences are ready to deploy.
NameCompanyClassificationDetail
REJECTED (4)
Erica Bravo Cityplace Realty REJECTED Re: Erica, quick question
Amy Martikke, Mba, Cpm Cornerstone Companies REJECTED RE: Quick question Cornerstone Companies
Lynn Slomsky Elevate Office REJECTED Re: Your expertise needed, Lynn
Jenny Baker Renewing Management REJECTED Re: Renewing Management & AB Contracting Services
BOUNCED (2)
Drew Chess Gci Residential, | Goldberg Companies, . | Gci Construction | Gci Development BOUNCED Please verify your email address to join my trusted email co
Joy Tiernon Select Property Management BOUNCED Re: Last note, Joy
OOO (30)
Meghan Goins Au Associates OOO No inbound content found
Judith Diane Bailey Cci OOO Automatic reply: Spring maintenance at Cci?
Aaliyah Faulks Cincinnati Metropolitan Housing Authority OOO Automatic reply: [EXTERNAL] Quick Question
Artrese Payne Cincinnati Metropolitan Housing Authority OOO Automatic reply: [EXTERNAL] Cincinnati Metropolitan Housing
Mark Miller Cornerstone Companies OOO Automatic reply: Cornerstone Companies & AB Contracting Serv
Allison Fry, Cpm Cornerstone Companies OOO Automatic reply: A thought about Cornerstone Companies
Stanley Howard, Mba Cornerstone Companies OOO Automatic reply: Your expertise needed, Stanley
Brad Mich Dunbar OOO Automatic reply: Dunbar caught my eye
Rocco Pecora Jr. Equity Commercial Real Estate Solutions OOO No inbound content found
Lonny J Muncie, Camt Gene B. Glick Company OOO Automatic reply: A thought about Gene B. Glick Company
Catherine Groce, Cam Gene B. Glick Company OOO Automatic reply: Your expertise needed, Catherine
Elizabeth Demao Gene B. Glick Company OOO Automatic reply: Your expertise needed, Elizabeth
Kaitlin Zaininger Gene B. Glick Company OOO Automatic reply: Exploring opportunities with Gene B. Glick
Jennifer Y. Gunnels Gene B. Glick Company OOO Re: Last note, Jennifer Y.
Bob Hubbard Hodell-natco Industries OOO RE: Quick question
Nathan Sill Inno-pak OOO Automatic reply: Hope we can stay in touch
Rachel Roop, Cpa Joyce/dayton OOO Out of the office until 04/21/2026 Re: Closing the loop, Rac
Cathy Miller Kelley Construction OOO No inbound content found
Dania Barazi Panthera Property Consultants OOO 0ut of Office 3/20/2026 Re: Your expertise needed, Dania
James Decaussin Prg Real Estate OOO Automatic reply: Spring maintenance at Prg Real Estate?
Jonathan Milton Prg Real Estate OOO Automatic reply: Last note on spring maintenance
Erin Osstifin Re/max Preferred Associates OOO Autoreply: Quick Question
Veronica Holiday, Cam Renewing Management OOO Out of office-limited email access Re: Your expertise needed
Naylon Thompson Sr. Renewing Management OOO Out of the office Re: Quick catch-up?
Mark Williams Riva Ridge Real Estate Services OOO Out of Office Re: Your expertise needed, Mark
Kara Dobbins Svn | Parke Group OOO Out of Office Re: Kara, let's collaborate!
Susan Marsh, Rpa The Hadler Companies OOO Automatic reply: [EXTERNAL] Exploring opportunities with Th
Ronald Van Ness The Rubinoff Company OOO Automatic reply: Ronald, any interest in connecting?
Jenell Mclaurin Twg OOO Automatic reply: Quick question Twg
Griffin Little Veritas Realty OOO Automatic reply: Griffin, any interest in connecting?
Meta Ads — Campaign Build Reference
No live Meta data yet — most launch blockers cleared. Verify Instagram connection, build lead forms, then launch.
DAILY BUDGET
$75
AD SETS
5
LIFETIME CAP
$2,500
PHASE
Learning
Ad Set Creative Briefs
Commercial Property Managers
CONCEPT
Before/after facility transformation
BUDGET SHARE
20%
CTA
Get Free Assessment
HEADLINE SAMPLE
"Your facility's exterior is the first impression"
PRIMARY TEXT
"Is your building's exterior costing you tenants?"
FORM TYPE
Lead Form
HOA Decision Makers
CONCEPT
Community-wide curb appeal results
BUDGET SHARE
20%
CTA
Get Free Demo Wash
HEADLINE SAMPLE
"See the difference on YOUR property first"
PRIMARY TEXT
"HOA boards: stop overpaying for exterior maintenance"
FORM TYPE
Lead Form
Multi-Family Owners
CONCEPT
Apartment complex transformation gallery
BUDGET SHARE
20%
CTA
Schedule Free Assessment
HEADLINE SAMPLE
"Protect your investment. Impress your tenants."
PRIMARY TEXT
"Multi-family owners: your exterior maintenance is overdue"
FORM TYPE
Lead Form
Facility Managers
CONCEPT
Industrial/commercial cleaning scale proof
BUDGET SHARE
20%
CTA
Request Free Quote
HEADLINE SAMPLE
"One call. Every exterior surface. Done."
PRIMARY TEXT
"Facility managers: there's a better way to handle exterior maintenance"
FORM TYPE
Lead Form
Retargeting — All Visitors
CONCEPT
Social proof + testimonial carousel
BUDGET SHARE
20%
CTA
Book Now — Limited Spots
HEADLINE SAMPLE
"They visited. They're interested. Close them."
PRIMARY TEXT
"Still thinking about it? Here's what other property managers say"
FORM TYPE
Lead Form
Campaign Settings
SettingValue
ObjectiveLead Generation
OptimizationMaximize Leads
PlacementFacebook + Instagram Feeds, Stories, Reels
Audience Size Target50K-200K per ad set
Lookalike SourceAB's existing customer list (when available)
Conversion Window7-day click
Bid StrategyLowest cost (auto)
Launch Blockers Checklist
ItemStatusOwner
Business Manager admin accessCompleteAdam
Phone verification on BMCompleteAdam
Facebook Page publishing rightsCompleteAdam
Instagram account connectionNo account — needs creationAdam
Payment method on ad accountCompleteAdam
Lead form creationReady to buildJohn
Creative assets (before/after photos)Available from HaydenAdam / Hayden
GHL webhook for lead routingReadyJohn
Nurture / Cross-Sell — 4-Email Sequence
Awaiting Adam's approval on 20% soft wash discount and $250 referral credit before launch.
TARGET AUDIENCE
307
GHL contacts
SEQUENCE LENGTH
4 Emails
1 per week
APPROVAL STATUS
Pending
Needs Adam's sign-off
Proposed 4-Email Sequence
EmailSend TimingOfferGoalStatus
Email 1 — Loyalty Soft Wash Week 1 20% off soft wash for returning clients Reward loyalty, re-engage dormant contacts Awaiting Approval
Email 2 — Annual Maintenance Week 2 Annual maintenance plan sign-up Recurring revenue, prevent property damage Awaiting Approval
Email 3 — $250 Referral Credit Week 3 $250 credit for each referred client who books Expand through existing network Awaiting Approval
Email 4 — Paint Is Due Week 4 Exterior paint assessment + scheduling Seasonal urgency, cross-sell high-value service Awaiting Approval
Offer Details
Email 1 — Loyalty Soft Wash

20% discount on soft wash service for returning clients. Rewards loyalty, re-engages dormant contacts, low-risk entry point.

DISCOUNT
20% Off
Email 2 — Annual Maintenance Plan

Sign up for recurring annual maintenance. Creates predictable recurring revenue, prevents property damage, builds long-term relationships.

GOAL
Recurring Revenue
Email 3 — $250 Referral Credit

$250 service credit for each referred client who books. Expands through existing network, high-trust warm leads, cost-effective acquisition.

CREDIT
$250
Email 4 — Paint Is Due

Exterior paint assessment with scheduling offer. Seasonal urgency, cross-sell into high-value painting service, logical next step after wash.

SERVICE
Cross-Sell
Current vs Proposed
MetricCurrentProposed
Outreach to existing clientsNone / Ad-hoc Automated 4-step sequence
Referral programInformal $250 credit, tracked
Cross-sell strategyNone Painting upsell funnel
Re-engagementNone Loyalty discount automation
Offer Testing — Cold Email Variants
Free Demo Soft Wash

Offer a free soft wash demo on one section of the prospect's building

TARGET
2.5% reply rate
PROJECTION
$15K-$40K pipeline per 1,000 leads
Ready to launch
Free Facility Assessment

No-cost walkthrough identifying all exterior maintenance needs

TARGET
2.0% reply rate
PROJECTION
$20K-$50K pipeline per 1,000 leads
Ready to launch
$500 Referral Bounty

Pay $500 for any referral that converts to a signed contract

TARGET
1.5% reply rate
PROJECTION
Network-effect growth
Needs referral tracking system
Double Warranty Messaging

Emphasize AB's extended warranty vs competitors in cold outreach

TARGET
1.0% reply rate
PROJECTION
Differentiation play
Can layer onto other offers
Target Reply Rate by Offer
Pipeline — AB Contracting Business Health
!
Attribution Notice: This pipeline represents AB Contracting's organic business and existing sales activity. It is not generated by Ivity campaigns. Only 2 GHL contacts have source "Instantly Campaign."
TOTAL PIPELINE
$7,533,497
TOTAL OPPS
353
WON VALUE
$2,272,387
IN PRODUCTION
$1,245,353
WIN RATE
0%
Pipeline Visual
Pre-Production
Scheduled
Job Complete
Proposal - Sent
Proposal - Won
Stage Breakdown
StageCountValue
New Lead 2 $0
Not A Good Fit 8 $4,500
Pre-Production 13 $251,785
Scheduled 14 $127,216
Onsite 8 $802,512
Awaiting Touchups 3 $63,840
Ready to Invoice 10 $168,875
Job Complete 59 $858,160
Proposal - Needs Review 6 $0
Proposal - In-Progress 8 $26,867
Proposal - Sent 128 $2,901,829
Proposal - Won 75 $1,994,953
Site Visit - Done 3 $0
Site Visit - Waiting 3 $60,000
Partial Complete- On HOLD 3 $10,568
Proposal - Lost 9 $262,393
Site Visit - Scheduled 1 $0
Revenue Metrics
MetricValue
Active Pipeline (all stages)$7,533,497
Won / In Production$2,272,387
Active Work (Production stages)$1,245,353
Revenue Ready (Invoice + Complete)$1,027,034
Proposal Win Rate0%
Projected Outbound Pipeline (Ivity Campaigns)
Conservative projection based on offer-led campaigns at 1.5-2.5% reply rates
ScenarioAnnual Pipeline
Conservative (1.5% reply, 20% close)$180,000
Base (2.0% reply, 25% close)$260,000
Optimistic (2.5% reply, 30% close)$350,000
Action Items — Priority Queue
Next Steps
PriorityTaskOwnerStatus
URGENT Launch offer-led cold email campaigns — current copy produced 0 interested replies John Ready
URGENT Resolve Meta BM access blockers for ad launch Adam / John Blocked
HIGH Approve GHL automated rewrite system Adam Pending
HIGH Build new ICP lists for offer campaigns (auto dealerships, self-storage, senior living) John In Progress
MEDIUM Share this dashboard link with Adam John Pending
MEDIUM Approve nurture sequence + 20% soft wash discount Adam Awaiting
MEDIUM Approve $250 referral credit for cross-sell email Adam Awaiting