IVITY AI
AB Contracting — Campaign Intelligence Hub
Cold Email · Meta Ads · Nurture Sequences · Pipeline Analytics
Overview
Cold Email
Meta Ads
Nurture / Cross-Sell
Offer Testing
Pipeline
Action Items
Last refreshed: May 15, 2026 at 12:12 AM
Cold Email
LEADS LOADED
2,747
OPEN RATE
9.5%
REPLY RATE
1.3%
INTERESTED
0
Zero interested replies from 2,747 leads. All 36 replies were OOO (29), rejections (5), or bounces (2). Copy overhaul needed.
Nurture / Cross-Sell
GHL CONTACTS
316
EMAIL SEQUENCE
4-Step
STATUS
Awaiting Approval
EST. REACH
316
Awaiting Adam's approval on discount and referral credit
Meta Ads — Residential
SPEND
$135
LEADS
1
COST / LEAD
$135
STATUS
Live
Residential campaign live — 6 neighborhoods, 18 ads, $50/day
Email Reply Rate Trend
Meta Ads — Daily Spend & Leads
Campaign Health — Completed Campaigns

No completed campaigns with data yet.

Cold Email — Campaign Performance
TOTAL LEADS
2,747
OPENED
262 (9.5%)
REPLIED (0 INTERESTED)
36 (1.3%)
29 OOO · 5 rejected · 2 bounced
CAMPAIGNS
17
All Campaigns
CampaignStatusLeadsOpenedRepliedHealth
AB Contracting Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Existing Client Re-engagement V1 Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Industrial/Warehouse (200mi) V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Referral Partnership Outreach V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Retail/Commercial Outreach V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting - Spring Seasonal Services V1 Completed 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting Referral Partnership Campaign - User Provided Content Paused 0 0 (0.0%) 0 (0.0%) No Data
AB Contracting Services - Multi-Family & Industrial Property Managers Campaign Paused 0 0 (0.0%) 0 (0.0%) No Data
Consolidated Campaign Content and Analytics Export Paused 0 0 (0.0%) 0 (0.0%) No Data
Enhanced Existing Campaigns - 101-250 Employees Paused 0 0 (0.0%) 0 (0.0%) No Data
Fresh Campaign Concept - 25-100 Employees Paused 0 0 (0.0%) 0 (0.0%) No Data
Industrial/Warehouse Prospecting Paused 0 0 (0.0%) 0 (0.0%) No Data
Property Manager Outreach Paused 0 0 (0.0%) 0 (0.0%) No Data
Property Manager Outreach - Hayden Completed 0 0 (0.0%) 0 (0.0%) No Data
Property Owners Paused 0 0 (0.0%) 0 (0.0%) No Data
Retail/Commercial Outreach Paused 0 0 (0.0%) 0 (0.0%) No Data
[AI SDR] abcontr.com - AI Sales Agent - Fully Personalized Campaign Active 0 0 (0.0%) 0 (0.0%) No Data
Reply Analysis — 38 Inbound Emails Classified
OOO / AUTO-REPLY
29
REJECTED
5
BOUNCED / OTHER
2
INTERESTED
0
Zero interested replies from 2,747 leads contacted. Current copy and offer strategy needs overhaul — offer-led sequences are ready to deploy.
NameCompanyClassificationDetail
REJECTED (5)
Erica Bravo Cityplace Realty REJECTED Re: Erica, quick question
Amy Martikke, Mba, Cpm Cornerstone Companies REJECTED RE: Quick question Cornerstone Companies
Lynn Slomsky Elevate Office REJECTED Re: Your expertise needed, Lynn
Bob Hubbard Hodell-natco Industries REJECTED RE: Quick question
Jenny Baker Renewing Management REJECTED Re: Renewing Management & AB Contracting Services
BOUNCED (2)
Drew Chess Gci Residential, | Goldberg Companies, . | Gci Construction | Gci Development BOUNCED Please verify your email address to join my trusted email co
Joy Tiernon Select Property Management BOUNCED Re: Last note, Joy
OOO (29)
Meghan Goins Au Associates OOO No inbound content found
Judith Diane Bailey Cci OOO Automatic reply: Spring maintenance at Cci?
Aaliyah Faulks Cincinnati Metropolitan Housing Authority OOO Automatic reply: [EXTERNAL] Quick Question
Artrese Payne Cincinnati Metropolitan Housing Authority OOO Automatic reply: [EXTERNAL] Cincinnati Metropolitan Housing
Mark Miller Cornerstone Companies OOO Automatic reply: Cornerstone Companies & AB Contracting Serv
Allison Fry, Cpm Cornerstone Companies OOO Automatic reply: A thought about Cornerstone Companies
Stanley Howard, Mba Cornerstone Companies OOO Automatic reply: Your expertise needed, Stanley
Brad Mich Dunbar OOO Automatic reply: Dunbar caught my eye
Rocco Pecora Jr. Equity Commercial Real Estate Solutions OOO No inbound content found
Lonny J Muncie, Camt Gene B. Glick Company OOO Automatic reply: A thought about Gene B. Glick Company
Catherine Groce, Cam Gene B. Glick Company OOO Automatic reply: Your expertise needed, Catherine
Elizabeth Demao Gene B. Glick Company OOO No inbound content found
Kaitlin Zaininger Gene B. Glick Company OOO Automatic reply: Exploring opportunities with Gene B. Glick
Jennifer Y. Gunnels Gene B. Glick Company OOO Re: Last note, Jennifer Y.
Nathan Sill Inno-pak OOO Automatic reply: Hope we can stay in touch
Rachel Roop, Cpa Joyce/dayton OOO Out of the office until 04/21/2026 Re: Closing the loop, Rac
Cathy Miller Kelley Construction OOO No inbound content found
Dania Barazi Panthera Property Consultants OOO 0ut of Office 3/20/2026 Re: Your expertise needed, Dania
James Decaussin Prg Real Estate OOO Automatic reply: Spring maintenance at Prg Real Estate?
Jonathan Milton Prg Real Estate OOO Automatic reply: Last note on spring maintenance
Erin Osstifin Re/max Preferred Associates OOO Autoreply: Quick Question
Veronica Holiday, Cam Renewing Management OOO Out of office-limited email access Re: Your expertise needed
Naylon Thompson Sr. Renewing Management OOO Out of the office Re: Quick catch-up?
Mark Williams Riva Ridge Real Estate Services OOO Out of Office Re: Your expertise needed, Mark
Kara Dobbins Svn | Parke Group OOO Out of Office Re: Kara, let's collaborate!
Susan Marsh, Rpa The Hadler Companies OOO Automatic reply: [EXTERNAL] Exploring opportunities with Th
Ronald Van Ness The Rubinoff Company OOO Automatic reply: Ronald, any interest in connecting?
Jenell Mclaurin Twg OOO Automatic reply: Quick question Twg
Griffin Little Veritas Realty OOO Automatic reply: Griffin, any interest in connecting?
Meta Ads — Residential Exterior Painting
TOTAL SPEND
$134.54
IMPRESSIONS
4,535
CLICKS
136 (3.00%)
LEADS
1
COST PER LEAD
$134.54
DAILY BUDGET
$50
NEIGHBORHOODS
6
STATUS
Live
Performance by Neighborhood
NeighborhoodStatusSpendImpressionsClicksLeadsCPL
Residential - Mason Active $31.68 1,111 27 1 $31.68
Residential - Wyoming Active $48.58 1,768 48 0
Residential - Montgomery Active $26.48 858 30 0
Residential - Madeira Active $10.01 195 5 0
Residential - Hyde Park Active $6.41 267 15 0
Residential - Indian Hill Active $11.38 336 11 0
Daily Spend & Leads
Campaign Configuration
SettingValue
ObjectiveLead Generation (OUTCOME_LEADS)
Budget$50/day — CBO across all neighborhoods
Bid StrategyLowest Cost (auto)
PlacementAdvantage+ (Facebook + Instagram feeds)
AudienceHomeowners 25-65 in target zip codes
NeighborhoodsIndian Hill, Hyde Park, Madeira, Montgomery, Wyoming, Mason
Ads18 total (3 creatives × 6 neighborhoods)
Lead FormName, phone, email, address, timeline
OfferFriends & family pricing + free 24-month maintenance wash
DeadlineJune 1st
Nurture / Cross-Sell — 4-Email Sequence
Awaiting Adam's approval on 20% soft wash discount and $250 referral credit before launch.
TARGET AUDIENCE
316
GHL contacts
SEQUENCE LENGTH
4 Emails
1 per week
APPROVAL STATUS
Pending
Needs Adam's sign-off
Proposed 4-Email Sequence
EmailSend TimingOfferGoalStatus
Email 1 — Loyalty Soft Wash Week 1 20% off soft wash for returning clients Reward loyalty, re-engage dormant contacts Awaiting Approval
Email 2 — Annual Maintenance Week 2 Annual maintenance plan sign-up Recurring revenue, prevent property damage Awaiting Approval
Email 3 — $250 Referral Credit Week 3 $250 credit for each referred client who books Expand through existing network Awaiting Approval
Email 4 — Paint Is Due Week 4 Exterior paint assessment + scheduling Seasonal urgency, cross-sell high-value service Awaiting Approval
Offer Details
Email 1 — Loyalty Soft Wash

20% discount on soft wash service for returning clients. Rewards loyalty, re-engages dormant contacts, low-risk entry point.

DISCOUNT
20% Off
Email 2 — Annual Maintenance Plan

Sign up for recurring annual maintenance. Creates predictable recurring revenue, prevents property damage, builds long-term relationships.

GOAL
Recurring Revenue
Email 3 — $250 Referral Credit

$250 service credit for each referred client who books. Expands through existing network, high-trust warm leads, cost-effective acquisition.

CREDIT
$250
Email 4 — Paint Is Due

Exterior paint assessment with scheduling offer. Seasonal urgency, cross-sell into high-value painting service, logical next step after wash.

SERVICE
Cross-Sell
Current vs Proposed
MetricCurrentProposed
Outreach to existing clientsNone / Ad-hoc Automated 4-step sequence
Referral programInformal $250 credit, tracked
Cross-sell strategyNone Painting upsell funnel
Re-engagementNone Loyalty discount automation
Offer Testing — Cold Email Variants
Free Demo Soft Wash

Offer a free soft wash demo on one section of the prospect's building

TARGET
2.5% reply rate
PROJECTION
$15K-$40K pipeline per 1,000 leads
Ready to launch
Free Facility Assessment

No-cost walkthrough identifying all exterior maintenance needs

TARGET
2.0% reply rate
PROJECTION
$20K-$50K pipeline per 1,000 leads
Ready to launch
$500 Referral Bounty

Pay $500 for any referral that converts to a signed contract

TARGET
1.5% reply rate
PROJECTION
Network-effect growth
Needs referral tracking system
Double Warranty Messaging

Emphasize AB's extended warranty vs competitors in cold outreach

TARGET
1.0% reply rate
PROJECTION
Differentiation play
Can layer onto other offers
Target Reply Rate by Offer
Pipeline — AB Contracting Business Health
!
Attribution Notice: This pipeline represents AB Contracting's organic business and existing sales activity. It is not generated by Ivity campaigns. Only 2 GHL contacts have source "Instantly Campaign."
TOTAL PIPELINE
$7,768,864
TOTAL OPPS
373
WON VALUE
$1,819,352
IN PRODUCTION
$677,719
WIN RATE
0%
Pipeline Visual
Pre-Production
Ready to Invoice
Job Complete
Proposal - Sent
Proposal - Won
Stage Breakdown
StageCountValue
New Lead 1 $0
Not A Good Fit 9 $4,500
Pre-Production 23 $329,579
Scheduled 11 $123,082
Onsite 4 $220,215
Awaiting Touchups 2 $4,843
Ready to Invoice 15 $226,861
Job Complete 67 $914,772
Site Visit - Scheduled 2 $0
Site Visit - Waiting 5 $60,000
Proposal - In-Progress 8 $26,867
Proposal - Needs Review 10 $63,501
Proposal - Sent 123 $2,839,637
Proposal - Won 75 $2,100,763
Site Visit - Done 3 $0
Partial Complete- On HOLD 6 $591,850
Proposal - Lost 9 $262,393
Revenue Metrics
MetricValue
Active Pipeline (all stages)$7,768,864
Won / In Production$1,819,352
Active Work (Production stages)$677,719
Revenue Ready (Invoice + Complete)$1,141,633
Proposal Win Rate0%
Projected Outbound Pipeline (Ivity Campaigns)
Conservative projection based on offer-led campaigns at 1.5-2.5% reply rates
ScenarioAnnual Pipeline
Conservative (1.5% reply, 20% close)$180,000
Base (2.0% reply, 25% close)$260,000
Optimistic (2.5% reply, 30% close)$350,000
Action Items — Priority Queue
Next Steps
PriorityTaskOwnerStatus
URGENT Launch offer-led cold email campaigns — current copy produced 0 interested replies John Ready
URGENT Resolve Meta BM access blockers for ad launch Adam / John Blocked
HIGH Approve GHL automated rewrite system Adam Pending
HIGH Build new ICP lists for offer campaigns (auto dealerships, self-storage, senior living) John In Progress
MEDIUM Share this dashboard link with Adam John Pending
MEDIUM Approve nurture sequence + 20% soft wash discount Adam Awaiting
MEDIUM Approve $250 referral credit for cross-sell email Adam Awaiting